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◢ The new year holiday has Iranians hoping for a brighter future and more prosperous household.
◢ At the same time, the nuclear negotiations underway in Lausanne are the source of great hope, but also trepidation for Iran's bankers.
◢ Ensuring a potential nuclear deal remains a robust and lasting agreement will require commitments from stakeholders beyond the currently engaged diplomats.
◢ The business community in Iran and the West can play an important role in “stewarding” a nuclear deal.
◢ Given the immense excitement around the potential lifting of sanctions, it might seem that Iran is opening to the West for the very first time.
◢ But Iran’s history of engagement with Western corporations dates back to the 16th and 17th centuries and history has important lessons for those seeking to enter Iran today.
◢ Iran Khodro (IKCO) announced the re-entry of its French partner PSA Peugeot Citroen into the Iranian automobile market through a new joint venture.
◢ The deal will see 30 percent of jointly produced cars in Iran exported to regional markets. As Iran Khodro’s managing director Hashem Yekke-Zare emphasized, the deal promises to create a regional auto manufacturing hub in the Persian Gulf.
◢ Iranian consumers already have access to the latest gadgets from the world's leading brands. What they lack are easy shopping experiences and after sales support.
◢ Global technology companies needs to go beyond marketing and brand appeal to win over Iranian consumers through customer service.
◢ Twitter is a popular platform among pundits, analysts, journalists, and politicians who work on Iran-related issues.
◢ Many of these individuals can be useful points of information to help augment traditional business intelligence practices with a critical awareness of key issues as they develop.
◢ In most countries, central bankers wield immense influence over the economy through their monetary policy.
◢ The Central Bank of Iran has struggled to secure the power and independence of its foreign equivalents, hindering economic planning and growth.
◢ Iran has spent decades pursuing self-sufficiency across major industries in what has been called a “resistance economy.”
◢ This development strategy must change if the country is going to attract much needed foreign direct investment post-sanctions.
◢ Managing risk is a key part of an Iran market entry strategy.
◢ There are four major categories of risk to consider: commercial, legal, political, and reputational.
